Twanukah Goes Live!

| December 10, 2009

Courtesy Flickr user Muffet (http://flickr.com/photos/calliope/)

Courtesy Flickr user Muffet (http://flickr.com/photos/calliope/)

Tomorrow is the first night of Chanukah. It’s also the first night of Twanukah (Twitter + Chanukah), our first campaign conducted through @StopHunger, our 11,500-follower strong presence on Twitter. Through @StopHunger, we’re thrilled to connect with grantees in the field, and the next generation of hunger fighters. Year-round, you share your enthusiasm with us, and together we learn of exciting advocacy & volunteer opportunities in the drive to stop hunger. In the spirit of the season, we ask you to share a little bit more, and become further involved with MAZON’s fight against hunger. As Twitter encourages micro-messages, we’re asking for micro-gifts: $8, one for each night of Chanukah (although any amount can be given and is welcome).

The new Twanukah webpage is up now at http://twanukah.org. It’s been fun sending teaser tweets over the past week, and starting tomorrow, we’ll go full-swing, with a week of seasonal tweets that are equally funny and motivating. A newly redesigned, simplified donation form makes it easier than ever to give, through credit/debit cards & echeck, as well as, for the first time, popular online merchant systems PayPal & Google Checkout.

The second part of Twanukah is, of course, Twitter. After giving for Twanukah, you can tweet your support directly from their receipt. A scrolling bar on Twanukah.org displays all these tweets in real time, encouraging visitors from all over to join the conversation about stopping hunger this season. Some may not be able to give $8 (in these trying times, we do understand), but whether you donate or not, you can still give 140 characters – or go all out for 8 crazy tweets!

The Chanukah Bird Loves To Tweet Twanukah! (courtesy Eric Schwartz - http://smoothe.tv)

The Chanukah Bird Loves To Tweet Twanukah! (courtesy Eric Schwartz - http://smoothe.tv)

To help our tweets reach even further, we’ve called out to the Chanukah Bird…through his little elfnik, viral comedian Eric Schwartz AKA Smooth-E. For the last several years, Schwartz’ Chanukah videos have racked up hundreds of thousands to millions of hits worldwide. He’s achieved significant media attention, and even inspired Israeli dancing “flash mobs”. Schwartz has embedded a Twanukah message from his Bubbe in his latest (and highest-profile) video, “Honika Electronica”, and will encourage his fans (everyone who enjoys laughs with their latkes) to join in on the tweeting. The video has already received attention in the Jewish Journal, and the Honika Electronica launch party this Saturday, December 12th, doubles as a food drive for Fed Up With Hunger, MAZON’s collaboration with the Jewish Federation of Los Angeles & longtime grantee SOVA. Check it out!

Many thanks for all you do to support this revolutionary campaign & help stop hunger year round. May your Chanukah shine brightly, and remember…

Twanukah is a festival of tweets. Help MAZON raise money so that everyone can eat!

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