During Year-End Holidays, Comcast Partners with Advocates to Spotlight Veteran Hunger

December 21, 2023

Ahead of the Christmas and New Year holidays, the media and technology leader Comcast has donated airtime to run a public service announcement in media markets across the country to raise awareness about food insecurity among America’s veterans. The 30-second ad — produced by leading advocates fighting to end hunger among veterans and military families MAZON: A Jewish Response to Hunger, PsychArmor, and Combined Arms — is part of a campaign to End Veteran Hunger, aiming to provide veterans and those who serve veteran communities with resources to access food assistance.

“As we prepare to spend time with loved ones around the holidays, we must not lose sight of the fact that millions of Americans — including veterans — struggle with hunger,” said Abby J. Leibman, President & CEO of MAZON: A Jewish Response to Hunger. “Hunger is a terrible burden to have to carry into the holidays, yet far too many veterans are forced to choose between paying their bills or putting food on the table. We know that federal assistance programs like SNAP can provide life-saving support so that veterans can feed themselves and their families with dignity, and we are incredibly proud to partner with PsychAmor, Combined Arms, and Comcast to promote this message to as many people as possible across the country.”

“We have been honored to work alongside these partners to increase understanding and awareness of food insecurity in veteran populations,” said Dr. Tina Atherall, CEO of PsychArmor. “MAZON’s work to end veteran hunger by advocating for policy change and amplifying resources benefits from our collaborative partnership, ultimately benefiting the communities we serve.”

“Ending veteran hunger is not just a phrase or tagline for us at Combined Arms; it’s a declaration of our unwavering commitment to honor those who served by ensuring their basic needs are always met,” said Mike Hutchings, CEO of Combined Arms. “We aim to ensure that no veteran stands alone in the battle against hunger, uniting our strengths through collaboration. Together, we can make sure their sacrifices are met with the nourishment and respect they deserve.”

The #EndVeteranHunger ad spot is now airing in Comcast service areas, on channels such as A&E, ESPN, Discovery, the Food Network, TLC, and MSNBC. More information about the campaign — including resources, stories, and social media templates — can be found at EndVeteranHunger.org.


About MAZON: A Jewish Response to Hunger:
Inspired by Jewish values and ideals, MAZON is a national advocacy organization working to end hunger among people of all faiths and backgrounds in the United States and Israel. More at mazon.org.

About PsychArmor:
As a nationally recognized nonprofit leader and preferred training provider for military cultural awareness, PsychArmor serves members of the military-connected community and anyone who wants to more effectively engage with them. More at psycharmor.org.

About Combined Arms:
Combined Arms delivers innovative technology solutions that improve the quality of life for veterans & military families by bringing together veteran-focused nonprofits, agencies, and communities nationwide committed to serving those who served. More at combinedarms.us.